Short answer: you can switch off the autoplaying trailers, ad tracking and most of Amazon's ad services, but not the big banner and the Sponsored row themselves. Those come from Amazon's own home screen, which you cannot remove. Here is what works, from easiest to most thorough.
| Method | Needs a computer | What it removes |
|---|---|---|
| 1. Fire TV settings | No | Autoplaying video and sound on Home; ad personalisation |
| 2. Ad-blocking DNS | No (router) or once (ADB) | Some third-party ads in the banner, on some models |
| 3. ADB debloat | Yes | Amazon's ad ID, shopping and recommendation services, telemetry; the viewing tracker on TVs |
| 4. Another home screen | Yes | Hides Amazon's Home, but updates often break it |
These sync with your Amazon account, so change them in the menu rather than with commands. The banner and Sponsored row still appear, but nothing plays by itself.
Set an ad-blocking DNS on your router (for example AdGuard 94.140.14.14 / 94.140.15.15, or a Pi-hole). On Fire OS 8 models you can also set it on the device once over ADB:
adb shell settings put global private_dns_mode hostname
adb shell settings put global private_dns_specifier dns.adguard-dns.comUndo with adb shell settings put global private_dns_mode off. Results differ by model: on a Fire TV Omni and a Hisense Fire TV it removed third-party ads from the banner; on a Fire TV Stick Lite it changed nothing. Fire OS 6 devices (Fire TV Stick 4K 2018) have no Private DNS: set the DNS in the Wi-Fi network's advanced settings instead.
This is the debloat: it switches off the ad ID service, the shopping and recommendation clients, telemetry and, on Fire TV Edition TVs, the viewing tracker (ACR). Nothing is uninstalled, and one command undoes each change. Turn on ADB debugging (Settings → My Fire TV → About, press OK on the device name 7 times, then Developer Options), then follow the list for your model:
com.amazon.tv.launcher (it is protected anyway), com.amazon.imp (with it off, Home went black on a Fire TV Stick 4K Max 2nd gen), com.amazon.tv.oobe (factory reset and saved Wi-Fi).Launchers such as Projectivy, or the home screens that come with dumbtv, open over Amazon's Home when you press the Home button. Amazon has broken these methods with updates several times, most recently in October 2025, so treat this as something that may stop working. Compare the options in TV debloat tools compared.
Not completely. Amazon offers no setting that removes the hero banner or the Sponsored row. You can stop video and audio autoplay, turn off ad personalisation, block third-party ad servers with DNS, and disable Amazon's ad and shopping services with ADB. Amazon's own promotions in the banner stay.
Amazon protects its home screen app (com.amazon.tv.launcher), so it cannot be disabled, and Fire OS updates have repeatedly broken the workarounds that open another launcher when you press Home. They may work on your model today and stop after the next update.
Partly. On a Fire TV Omni and a Hisense Fire TV, AdGuard's Private DNS removed third-party ads from the banner while Amazon's own promotions stayed. On a Fire TV Stick Lite, router-wide AdGuard DNS did not remove the banner at all. It also never removes ads inside apps such as YouTube.
No. The Fire TV Stick 4K Select (2025), the 2nd-gen Fire TV Stick HD and the 3rd-gen Fire TV Stick 4K run Vega OS: only the menu settings in step 1 apply.
Sources, checked 2026-10-29: CleanYourTV Fire TV lists (MIT) for menu paths and DNS results on each model; AFTVnews on Vega OS models and the 2025 launcher patch.